AMANDA HOOVER LLOYD'S PORTFOLIO STOPLIGHT CREATIVE
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YMCA OF GREATER CLEVELAND

Fundraising and Membership Materials, Annual Reports and Program Branding

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Design and copywriting
YMCA Referral Program: Share Your Y — it's better together! 
Concept creation, design and copywriting. Implemented referral program strategy with e-mail marketing, social media, posters, and direct mail. Resulted in over 60% of existing members inviting a friend to join them at the Y. 
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Design and copywriting
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Amnesty Promotion Direct Mail // YMCA of Greater Cleveland
160th Anniversary Gala Invitation
Infographic // YMCA of Greater Cleveland
Pledge cards for Annual Support Campaign // YMCA of Greater Cleveland (Original design and copy writing)
Fold-up brochure highlighting Capital Campaign for new Downtown YMCA
Direct Mail // YMCA of Greater Cleveland
Membership Campaign Poster // YMCA of Greater Cleveland
Amnesty Week Direct Mail // YMCA of Greater Cleveland
E-Marketing Campaign // YMCA of Greater Cleveland
E-News // YMCA of Greater Cleveland
Collateral for Promotional Campaign // YMCA of Greater Cleveland
Member Engagement Collateral // YMCA of Greater Cleveland
Y-Achievers Infographic // YMCA of Greater Cleveland
Lobby Sign/Ad for Child Care Instructors
Networked Fitness Direct Mail // YMCA of Greater Cleveland
Y-Splash Program
YMCA Pathways Center (Child Watch program)
Y's Choice Corporate Wellness Program Branding
The Real You Weight Loss Program / YMCA of Greater Cleveland
YMCA Swim Academy
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