YMCA Referral Program: Share Your Y — it's better together! Concept creation, design and copywriting. Implemented referral program strategy with e-mail marketing, social media tactics, posters, and direct mail. Resulted in over 60% of existing members inviting a friend to join them at the Y.
January Membership Campaign Used "sticky note" concept to target busy moms through social media, internet radio and traditional radio. Landing page (below) showed the "solution" the Y offers for the stated "resolution" or goal. Promoted the Y being more than just a gym and a place to swim. Campaign enrollment consistently ahead of pace.