AMANDA HOOVER LLOYD'S PORTFOLIO STOPLIGHT CREATIVE
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Marketing // Publications // Logos // Signage and Events // Apparel

Design > Marketing

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YMCA Referral Program: Share Your Y — it's better together! 
Concept creation, design and copywriting. Implemented referral program strategy with e-mail marketing, social media tactics, posters, and direct mail. Resulted in over 60% of existing members inviting a friend to join them at the Y. 

January Membership Campaign
Used "sticky note" concept to target busy moms through social media, internet radio and traditional radio. Landing page (below) showed the "solution" the Y offers for the stated "resolution" or goal. Promoted the Y being more than just a gym and a place to swim. Campaign enrollment consistently ahead of pace. 
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Y-Splash Program
YMCA Pathways Center (Child Watch program)
Y's Choice Corporate Wellness Program Branding
Personal Blog - HealthyMommaCLE
Educate Foundation
The Real You Weight Loss Program / YMCA of Greater Cleveland
YMCA Swim Academy
Logo Design for Florist
Logo Design / Coffee Bag Design for Coffee Company
Logo Design for Coffee Company
160th Anniversary logo / YMCA of Greater Cleveland
Logo Design for Voice Over Artist
Logo Design for 4-H Club
Logo Design for Content Marketing Company
Logo Design for Restaurant
Logo Design for Event Planning Company
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